Analytics & Data
Know what's working and how to optimise
Editor's Picks
Top Analytics & Data Tools at a Glance
Ranked by editorial score. Updated regularly.
| # | Tool | Best For | Starting Price | Free Plan | Score | |
|---|---|---|---|---|---|---|
| 1 | 📈 Plausible | Teams wanting lightweight, privacy-first analytics | $9/mo | — | 4.4★ | Browse Tools |
| 2 | 🔥 Hotjar | Teams optimizing UX and conversion rates | $32/mo | ✓ Free | 4.3★ | Browse Tools |
All Tools
Analytics & Data Tools
Comparisons
Analytics & Data Comparisons
Comparison
Plausible vs Google Analytics: Is Privacy-First Worth It?
Full comparison coming soon. Browse all comparisons →
Comparison
Hotjar vs Microsoft Clarity: Which Heatmap Tool Wins?
Full comparison coming soon. Browse all comparisons →
Common Questions
Analytics & Data FAQs
Do I need Hotjar if I already have Google Analytics?
Yes. Google Analytics tells you where traffic comes from. Hotjar shows what people actually do on those pages. Together they give a complete picture.
Is Plausible a good Google Analytics alternative?
For most growing teams, absolutely. It is GDPR-compliant without cookie banners, loads faster, and shows the data teams actually use.
What is the most important metric to track?
One metric tied to revenue. For SaaS: trial-to-paid conversion. For content: organic sessions. For ecommerce: revenue per visitor. Pick one north star.
Can't decide between tools?
Use the compare engine for a side-by-side breakdown.